Your comms team, backed by ours
At a fraction of the cost of building it in-house.
Put Elite Agent’s award-winning publishing team behind your business. We handle interviews, writing and editing, with guaranteed publication on Elite Agent for qualifying content and press releases you can send to other media and contacts. Your team sets the direction and approves the work.
Publication is subject to agreed content volumes and Elite Agent’s editorial standards. See publication conditions.
Book a free content auditEmail Sam to arrange your appointment.
“What does this next chapter
mean for your business?”
Your next chapter.
The people behind the move. The opportunity they saw. What it means for the local market.
More offices. More people. More stories to tell.
Give your comms team the capacity to keep up.
Press Club extends your communications team with Elite Agent’s real estate writing, editing and publishing expertise.
From one office to a franchise network, there are stories to capture: openings, appointments, expansion, results and local insights. Your people share the details through a short conversation with Scoop, our AI interviewer. We turn that material into content your team can approve and use.
Publication on Elite Agent is guaranteed within your agreed content allowance, subject to our editorial standards. You also receive press releases you can send to other publications and contacts, plus content for your own channels. Your team keeps control of the message while we handle the production.
A team member opens Scoop on their phone and talks through an announcement, a result or a local insight. About five minutes and a few guided questions capture the detail your comms team needs.
Elite Agent develops the interview into an article or press release. We find the angle, draw out useful detail and prepare the copy, giving your comms team more capacity to get stories out.
Your nominated approver checks the facts, flags anything sensitive and requests any changes. We handle the edits. You sign off before anything is published under your agency’s name.
Once your story meets our editorial standards and has your sign-off, we publish it within your agreed content allowance. Your team can also send the press release to other media and contacts, and use it across your own channels.
Your team directs and approves. Elite Agent creates and publishes.
We agree the scope and number of stories with you before we start. The publication guarantee covers that agreed content allowance and stories that meet Elite Agent’s editorial standards.
Every story is reviewed for relevance to our real estate audience, accuracy and editorial quality. Duplicate submissions and repetitive promotional material are not covered. We may request edits or decline content that falls outside these criteria. Press Club is not an unlimited publishing service.
When your business makes news
A new office. A key appointment. Your next chapter.
Opening a new office, welcoming a team, expanding into a new market or celebrating a milestone? We help turn the news inside your business into a press release with a clear angle and a reason for people to care.
A short interview captures the facts, quotes and why the news matters. Elite Agent writes and edits the release; your nominated approver signs off. Stories that meet our editorial standards are published within your agreed allowance, and you can send the finished release to other publications, journalists and contacts.
Explore 21 reasons to send a real estate press releaseAn office launch, a new appointment or the story behind a result. We help your team turn it into something worth sharing.
“We’re opening.”
A new office is the start of the story.Why this location? Who’s leading the team? What will they bring to the community? We turn those answers into a launch story for Elite Agent and a press release your comms team can send more widely.
Illustrative story angle, drawn from the kinds of questions Scoop asks.“We sold it.”
The result tells people what happened.What mattered to the buyer? Where did the seller need certainty? Which detail helped your agent move things forward? Those answers show a prospective seller how your people think.
Illustrative story angle, drawn from the kinds of questions Scoop asks.“It’s leased.”
The result tells people what happened.What did the applications reveal? Which concern needed addressing? How did your property manager help the landlord weigh the options? That’s expertise a future client can recognise.
Illustrative story angle, drawn from the kinds of questions Scoop asks.“Something’s shifting.”
Your team notices it in everyday conversations.Are buyers asking different questions? Are tenants looking for something new? First-hand observations, checked against the evidence, can become a useful local update with your team’s perspective.
Illustrative story angle, drawn from the kinds of questions Scoop asks.Elite Agent publication within your agreed allowance A press release to send to other media Content for your own channels
Every new office and appointment adds to the communications workload. Press Club gives your team the production and publishing support to cover more of your business.
Access Elite Agent’s writers, editors and publishing expertise at a fraction of the cost of building that capacity in-house. Your people can focus on strategy, relationships and approvals while we produce the content.
Your agreed content allowance includes guaranteed Elite Agent publication for stories that meet our editorial standards. Reach our real estate industry audience with a published link your team can share.
Send your finished press release to other publications, local journalists and your own contacts. Use the content on your website, in newsletters and across your channels.
How we extend your team and get your stories out.
Press Club adds writing, editing and publishing capacity to your existing team. We help capture stories from across your offices and turn them into finished content. Your comms team sets priorities, manages relationships and approves the message. Elite Agent handles the production, so covering more of your network doesn’t mean doing all the extra work in-house.
Yes – within the scope and content volume we agree with you, and subject to Elite Agent’s editorial standards. Each story must be relevant to our real estate audience, accurate and editorially sound. Our team reviews the content and may request changes or decline material that does not meet those criteria. Duplicate submissions and repetitive promotional material are not covered, and the service does not include unlimited publishing.
Yes. You receive a finished press release your team can send to other publications, journalists and contacts. You can also use the content on your own website, in newsletters and across your channels. Elite Agent publication follows the agreed allowance and editorial conditions; other publications make their own decisions about coverage.
Yes. Every article starts with your people: their news, experience, local knowledge and the decisions behind your results. We create it specifically for your business. Your nominated approver checks the facts and message before publication.
Make it as easy as a phone call. Your salesperson opens Scoop on their phone and talks through a recent result, with a few questions to draw out the useful details. It takes about five minutes and can fit between appointments, even while sitting in a parked car. They don’t have to write an article or prepare a brief. Elite Agent handles the writing and editing afterwards.
You nominate someone in your office to approve your content. Your approver checks the facts, flags anything sensitive and signs off on your message. Elite Agent’s editorial team also reviews each story against our publication standards before it goes live. Both reviews are part of the process.
Your people contribute what they already know through a short, guided conversation. They provide any relevant photos and confirm the details. We take care of turning that material into an article, so your agents don’t have to become writers and your marketing person doesn’t have to start from a blank page.
You get the support of Elite Agent’s real estate publishing team, from drawing out the story to writing, editing and publication. Scoop makes gathering the information easier. Our team turns it into finished content, publishes the approved story on Elite Agent and gives you a release to distribute more widely.
We work with your agency’s voice, audience and point of view. The material comes from your people and their experiences, and your nominated approver can request changes before it’s published.
A useful story can start with an everyday question, a decision that helped a client, or something your team is noticing locally. We help identify the detail that would matter to a prospective seller, landlord or buyer.
A free content audit with Sam
Book a free content audit with Samantha McLean. We’ll look at what your team needs to communicate, where production gets held up and how Elite Agent can help you get more stories out.
Book a free content auditFor individual offices and franchise networks. Email Sam to arrange a time.